Mobile applications in your mother tongue

We offer solutions for mobile app developers from around the world

Translating mobile apps is a very recent discipline—the first mobile app businesses only started in July 2008. Since then, developers have created over 5 million apps. Allied with the fact that there are almost 3 billion smart phone users, this market segment appears extremely exciting from a business perspective.

The translation and localization of an application is one of the key features that decides its success or failure. Users want to use apps that speak to them in a language they love and understand. That’s the simple truth.

Application translations have many specific steps that need strictly following to achieve optimal results. Apps don’t have a lot of text. This is why, if we want to retain the exact meaning, paying close attention to choosing each word correctly is so essential. A straightforward example: if the word “Start” is used in the sense of launching the app, then we can’t translate the word as the English equivalent of “Beginning”.

Translated applications subsequently undergo testing to check whether the result is appropriate for the given market and whether text is properly displayed. If the translated text is too long and does not fit the allotted space, a different expression needs to be chosen or the app’s appearance needs to be modified. Testing and review by users in a given market is the most crucial step for ensuring optimal results.